Using a combination of deep in-depth interview insight generation, product clinics and focus groups, a&b defined the core attitudinal profile of the core target and revealed the essence of the communications platform, to propel the launch development of Hyundai Genesis. We also predicted Year 1 sales volumes and the ideal spec configuration for Genesis using proprietary Choice Modelling techniques.

 

For more details, please see the article below:

http://www.bandt.com.au/advertising/campaign-hyundai-genesis-targets-astute-thinkers